Spam trap removal is a must for businesses that rely on email to communicate with their subscribers. Almost half of all global email traffic comes from spammers who are using unscrupulous practices to gather and send junk mail without permission.
There are a number of different types of IPQS spam trap removal traps, each with its own impact on your email sender reputation. Understanding the different kinds of spam traps is crucial for your business to avoid them and keep your reputation in tip-top shape.
Pristine Spam Traps
This type of trap is created by Internet Service Providers (ISPs) and other organizations that have never previously sent email to a person. When these email addresses are scraped by spammers, they end up in their contact lists.
Detecting Spam Traps: Tips and Techniques for Keeping Your Email Marketing Campaigns Safe
This is another common type of spam trap, originating from emails that have been sourced by unknown users who aren’t using the services of a mailbox provider. These addresses can often be a result of long periods of time where the sender didn’t update their contacts with new information or they’ve been removed from the list after being inactive.
If your email address ends up in a recycled spam trap, your sender reputation will suffer and your IP address or domain may be list denied. This is a significant problem that can negatively impact your business and your deliverability, so it’s critical to regularly clean up your lists to prevent getting caught in this trap.