There are Different YouTube ad formats. Knowing which type of video ad to create can help you achieve your marketing goals, such as increasing brand awareness or driving website traffic. Different ad formats allow you to reach a diverse audience with different types of content.

True View In-Stream Ads

These ads appear before, during, or after the organic video on the YouTube watch page and can be played on desktop or mobile devices. The advantage of this ad type is that you have control over the number of views your ad receives.

Bumper Ads

Bumper ads are non-skippable video ads that are six seconds or shorter. They play before, during, or after a video and are visible on desktop and mobile devices. These ads are ideal for delivering short, impactful messages and achieving high brand recall.

Non-skippable In-Stream Ads

These are video ads that do not have the option to skip, so you must earn the viewer’s attention or risk losing them. These ads can be run before, during, or after a video on YouTube and across the Google Display Network (GDN). They can be bought on a Target CPV, CPA, or CPM basis.

Discovery Ads

Discovery ads appear as a paid search result on the YouTube search results page, suggested videos page, and on the YouTube homepage and are a great way to reach a broad audience with relevant messages and expand your brand channel.