When you work in a highly competitive industry like landscaping, you need to continually attract new clients. Without a steady stream of leads, your business will suffer.

Fortunately, there are many ways to generate a flood of new landscaping leads. Using an online marketing company that provides exclusive landscaping and lawn care leads is an effective way to maximize your return on investment (ROI). These companies offer a variety of lead pricing models, including per-lead, per-month, and retainer.

The best place to start is with a professionally designed website that showcases your company’s landscaping expertise. Create a landing page that is specifically geared toward your ideal customer persona, and include clear calls to action that direct visitors to contact you for more information or a free consultation.

Securing Landscaping Leads: Marketing Strategies for Growth

Attending local community events, trade shows or home and garden expos is another great way to connect with potential customers. Create a booth that is appealing and engages with attendees to generate conversation and leads.

Use social media to generate landscaping and lawn care leads by creating informative content that offers helpful advice, like tips on choosing plants or maintaining a healthy yard. Share these resources on your social channels and encourage people to follow you, like and share your posts.

Complete a landscape project that blows your client’s mind. When their friends and neighbors see how beautiful their outdoor space looks, they’ll ask them who did the work — free advertising for your business!