Check validity of email is a necessary step for sales and marketing teams to ensure that their messages are reaching the right people and aren’t getting sent to spam folders or blacklisted. It also helps to eliminate hard bounces and prevents your organization from being blocked by ISPs, damaging your reputation. Incorporating email verification into your daily marketing processes is crucial for maximizing ROI and improving customer engagement.

To check the validity of an email, start by hovering your mouse over the “from” display name to see if a valid email address pops up (to do this, move your cursor over the information). Next, try searching for the domain name of the sender online. A valid email domain should end in one of the top-level domains –.com,.net,.org, or.gov. You can also ping the email server and ask whether it is a valid mailbox using tools like PuTTY or Telnet. However, this is cumbersome and risky for large email lists.

Ensuring Legitimacy: Strategies to Check the Validity of Email Addresses

Lastly, you can use an IP lookup tool to find out more information about the email address’s location and ISP. However, this method is time-consuming and may not be accurate for all email addresses.

If you have a large email list, it is best to use an email validation software tool that checks the validity of all the emails in your database at once. This is faster and more reliable than manually checking each email address and will save you valuable time. Email validation should be performed at least quarterly and for larger email lists, as much as monthly.